NutraHouse PhytoFood 4-Serving Pouch, 1-Serving Sample packaging, and NutraHouse bottle design
Client:
NutraHouse
Date:
July 1, 2015
Website:
Task:
I was tasked with creating marketing incentives for our domestic and international retail partners when launching the new product PhytoFood. This entailed creating (2) sample versions of PhytoFood (which were for specific regions and trade shows) and packaging it with some NutraHouse 'swag'. Thousands of (1) Serving Samples were distributed in regions where we participated in trade shows and were given out with NutraHouse glass bottles, apparel, and sun-glasses. This included big expos in Australia, Colombia, USA and a campaign in Trinidad where NutraHouse participated in Carnival and passed out thousands of PhytoFood 4-Serving pouches, with sun-glasses throughout a 3 day event. I designed 2 versions of packaging for the samples of the product PhytoFood. It required me simplifying the design of the PhytoFood label into a completely vector design and adapting many elements into a much smaller area. This was adapted to a 4-Serving PhytoFood pouch and to 1-Serving Sample packet. I chose to keep the bottle design simple with just the logo in white and went with a clear glass to highlight the "green" juice with a NutraHouse green cap. The glass bottle was also chosen as a cleaner environmental option rather than plastic which is an industry standard with this type of promotional material.
