NutraHouse PhytoFood Product Label and packaging design
Client:
NutraHouse
Date:
July 1, 2015
Website:
Task:
PhytoFood was a new product NutraHouse was developing and it needed to make an impact immediately. I was tasked with creating the message behind PhytoFood, where I targeted people looking for healthy "Everyday Essentials" and options in their busy and very demanding lives. PhytoFood became the go-to convenient option for many and we were able to penetrate many new domestic and international regions right away. PhytoFood became the "home run" product in which the rest of the NutraHouse line anchored to. PhytoFood is now being sold in the USA, Australia, Colombia, Dominican Republic, Dubai, Jordan, Trinidad, and many more. This project also consisted of designing the packaging for PhytoFood. My goal was to design the label showing the many super foods packed inside, while still keeping it clean and following the NutraHouse brand standards. It needed to make an impact on store shelves without being overwhelming and yet still convey the message of a healthy everyday product you had to have in your home. The label was created using a combination of Adobe Photoshop, Adobe Illustrator, and was set up for print with multiple plates for a metallic foil on gloss type finish.
